Privacy Policy

Introduction

ProFitWear.com respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, and safeguard information when you interact with our website, purchase our products, or engage with our services.

Data Controller

ProFitWear.com, located at Piazza Navona 44, 00186 Rome, Italy, acts as the data controller for all personal information collected through our platform. For privacy inquiries, contact us at support@profitwear.com or +39 06 8940 3267.

Information Collection

We collect personal information that you voluntarily provide when you:

• Place an order for our premium athleisure products
• Register for an account on our platform
• Subscribe to marketing communications or newsletters
• Contact our customer support team
• Participate in surveys, contests, or promotional activities
• Provide feedback or reviews about our products

The categories of personal information we collect include:

• Identity data: full name, username, title
• Contact data: email address, telephone number, billing and shipping addresses
• Financial data: payment card information, bank account details
• Transaction data: purchase history, order details, payment records
• Technical data: IP address, browser type, device information, operating system
• Usage data: how you navigate and interact with our website
• Marketing data: your communication preferences and responses to campaigns

Automated Data Collection

We automatically collect certain information when you visit our website through:

• Cookies: small text files stored on your device to remember preferences and enhance functionality
• Analytics tools: to understand user behavior and improve our services
• Web beacons: to track email open rates and user engagement

You can manage cookie preferences through your browser settings. Blocking certain cookies may impact your ability to use some features of our website.

How We Use Your Information

We process your personal data for the following purposes:

• Order fulfillment: processing, packaging, and delivering your purchases
• Payment processing: securely handling transactions through trusted payment providers
• Customer service: responding to inquiries, resolving issues, and providing support
• Account management: maintaining your profile and purchase history
• Marketing communications: sending promotional offers and product updates with your consent
• Website improvement: analyzing usage patterns to enhance user experience
• Legal compliance: meeting regulatory requirements and protecting our legal rights
• Fraud prevention: detecting and preventing fraudulent activities

Legal Basis for Processing

Under GDPR, we process your personal data based on:

• Contractual necessity: to fulfill our obligations in providing products and services
• Consent: when you explicitly agree to receive marketing communications
• Legitimate interests: for business operations, fraud prevention, and service improvement
• Legal obligations: to comply with applicable laws and regulations

Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

• Service providers: logistics companies, payment processors, IT service providers who assist in operations
• Marketing partners: with your consent, for targeted advertising
• Legal authorities: when required by law or to protect our legal rights
• Business successors: in the event of a merger, acquisition, or asset sale, with advance notice to you

All third parties are contractually obligated to maintain the confidentiality and security of your information.

International Data Transfers

Your information may be transferred to and processed in countries outside the European Economic Area. We ensure such transfers comply with GDPR through:

• Standard contractual clauses approved by the European Commission
• Adequacy decisions recognizing equivalent data protection standards
• Binding corporate rules for intra-group transfers

Data Security

We implement robust security measures to protect your personal information:

• SSL encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Access controls limiting employee data access
• Regular security audits and vulnerability assessments
• Incident response protocols for data breaches

Despite our efforts, no system is completely secure. We cannot guarantee absolute protection but commit to notifying you promptly of any significant breach.

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Transaction data: retained for seven years for accounting and tax purposes
• Marketing data: until you withdraw consent or we determine it is no longer relevant
• Account information: retained while your account is active, plus applicable legal retention periods

Your Privacy Rights

Under GDPR and applicable privacy laws, you have the right to:

• Access: request a copy of the personal data we hold about you
• Rectification: correct inaccurate or incomplete information
• Erasure: request deletion of your personal data in certain circumstances
• Restriction: limit how we process your data
• Objection: object to processing based on legitimate interests or for direct marketing
• Data portability: receive your data in a structured, commonly used format
• Withdraw consent: revoke consent for marketing or optional processing activities
• Lodge a complaint: file a complaint with your local data protection authority

To exercise any of these rights, contact us at support@profitwear.com. We will respond within 30 days of receiving your request.

Marketing Communications

With your consent, we send promotional emails about new products, special offers, and exclusive content. You can opt out at any time by:

• Clicking the unsubscribe link in any marketing email
• Adjusting your communication preferences in your account settings
• Contacting our customer support team

Opting out of marketing does not affect transactional emails related to your orders.

Third-Party Links

Our website may contain links to external sites not operated by ProFitWear. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children. If we discover we have collected data from a child, we will delete it immediately. Parents or guardians who believe we have inadvertently collected their child's information should contact us.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Material changes will be communicated through:

• A prominent notice on our website
• Email notification to registered users
• Updated effective date at the top of this page

We encourage you to review this policy regularly to stay informed about how we protect your information.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act including:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt out of the sale of personal information
• Right to non-discrimination for exercising CCPA rights

To exercise these rights, contact us using the information provided below.

Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out:

ProFitWear.com
Piazza Navona 44
00186 Rome, Italy
Email: support@profitwear.com
Phone: +39 06 8940 3267
Customer Service Hours: Monday-Saturday 10:00 AM - 8:00 PM

Data Protection Officer

For matters specifically related to data protection and privacy compliance, you may contact our Data Protection Officer at dpo@profitwear.com.